Social Media & Website Design
Social Media & Website Design

Windsor Interiors

Industry:

Interior

Results

Sales
27 x ROAS

Enquiries

Play Video

Social Media & WEBSITE DESIGN

FITTING INTO THE DIGITAL ERA

Windsor Interiors are based in Guiseley an area in Leeds, and have been creating bespoke kitchens and bathrooms for over two decades. With a reputation for customer service, and craftsmanship.

Simon Crawshaw – Owner of Windsor Interiors

“Scott from SOS Marketing approached us back in April regarding helping us grow the business via creating sales leads from social media. 6 months in and SOS Marketing has produced extra customer enquires translating into sales and producing extra revenue for the business. If your business is looking to increase enquiry levels and like me, a little bit sceptical, all I can say is to give Scott at SOS Marketing a chance. The results will speak for themselves.”

The Challenge

Windsor Interiors had built their success on word-of-mouth, and having a position on the high-street — but their digital presence was obsolete, as they had never invested in digital marketing since launching in 1998.

Their previous website didn’t reflect the quality of their work, and they had never utilised social media for lead generation — limiting their ability to reach new customers.

With a clear objective: To create a visually driven digital strategy that would generate consistent sales enquiries, and deliver a return on ad spend.

Results

Sales – 27 x ROAS

Enquiries
Play Video

The Challenge

SOS Marketing were brought in to introduce a long-term visual strategy via digital marketing, with the objective of achieving a return on investment.

The Process

Our results-driven approach from launch in 2019 to optimisation from then onwards, included:

 

  1. Paid Advertising on Social Media = Lead Generation

We introduced Windsor Interiors to the world of digital marketing, with a performance-driven strategy on social media:

  • Launched visual campaigns on Facebook and Instagram showcasing stunning kitchens and exquisite bathrooms with eye-catching imagery and attention-grabbing videos.
  • Targeted local homeowners through demographics, and considered behavioural segmentation to hit an optimal target market.
  • Continuously optimised ads for click-through rates and conversion rates, to focus on lead generation. Refining through A/B Testing to undercover the top performing audiences, with intent to maximise campaign performance!

 

  1. A new Website = Optimised for Conversions

Following an initial success with paid advertising, we identified that conversion rates weren’t optimal — Windows Interiors hadn’t fully considered the customer journey for website visitors, and it wasn’t fully optimised to convert the traffic it received.

It was agreed to build a brand-new website, which focused on creating a visually impressive design and consideration of conversion rate optimisation (CRO). This comprehensive approach included:

  • Expanding their image gallery from four individual photos to now over 100 different ranges and completed projects, which showcases their capabilities and exceptional craftsmanship. Their previous website offered no opportunity for potential customers to explore their product ranges or view completed work.
  • Mapping and implementing a considered site structure from section-to-section and page-to-page, ensuring to smoothly guide a user from inspiration to enquiry.
  • Implemented clear call to actions, and strategic placing forms to capture a high-intent user.

 

This complete transformation elevated Windsor Interiors new website into being a powerful sales tool — seamlessly bridging the gap between paid advertising, and customer conversion.

Old-Website New-Website

Results

Since working with SOS Marketing, Windsor Interiors have seen a transformation in brand, enquires and sales:

  • The digital strategy on social media became a core driver of visibility, and awareness — establishing Windsor Interiors as being a modern, customer-first brand.
  • The key website metrics saw dramatic uplifts — higher session times with more pages per visit, and lower bounce rates with users taking action to make an enquiry.
  • Enquiries increased significantly, which translated into new projects and growth in revenue!
  • After just seven months, our strategy was able to generate a 27× ROAS!
Website of Windsor Interiors

- MOBILE

Windsor Interiors
Get in touch