What to Avoid When Designing a Website: Key Pitfalls to Steer Clear Of


In the realm of digital presence, website design plays a crucial role in shaping user experiences and, by extension, the success of the site itself. A well-designed website not only reflects professionalism but also facilitates ease of use, encouraging visitors to stay longer and engage with the content. However, commonly overlooked mistakes in design can lead to user frustration, high bounce rates, and ultimately, a lost opportunity for businesses and content creators.

They must steer clear of pitfalls that can impair a website’s functionality and appeal. Ignoring the principles of responsive design, for example, can alienate a significant portion of the audience who access the internet via mobile devices. It’s essential to ensure that a website performs seamlessly across various devices and platforms, providing an optimal experience for every user.

Furthermore, one must be wary of overcomplicating the user interface with excessive creativity that leads to confusion. An inundation of features, inconsistent fonts, and colours, or complicated navigation can detract from the user’s journey, rather than enhancing it. The key is to balance aesthetics with functionality, ensuring that the website remains both attractive and practical for the intended audience.

Understanding User Experience

In designing a website, special attention must be given to User Experience (UX) to ensure it is inclusive and straightforward. This section explores key areas of UX that are often overlooked and should be prioritised.

Importance of Accessibility

Accessibility should be at the forefront of UX design, ensuring that all individuals, including those with disabilities, can easily access and navigate the website. To achieve this, designers must include features like text-to-speech, keyboard navigation, and alternative text for images. These adjustments make content approachable for users with visual impairments or those who rely on assistive technologies. Following WCAG guidelines helps create a site that is more inclusive, thus reaching a wider audience.

Navigational Clarity

The clarity of site navigation directly impacts the user experience. A website with a convoluted navigation layout can lead to a frustrating user experience. Therefore, it is crucial to maintain a clear hierarchy in navigation. This can be achieved through concise menu labels, logical section arrangement, and a clear call to action (CTA) guiding users towards their next steps. By avoiding complex navigational structures and maintaining a consistent layout, users are more likely to engage with content, rather than leave the website out of confusion.

Responsive and Mobile-Friendly Design

In the realm of web development, ensuring that a website is tailored to operate on various devices is paramount. Attention to responsive design and mobile-friendliness can significantly influence user experience and site functionality across different screen sizes.

Adapting to Screen Sizes

Responsive design constitutes a method where web content fluidly adjusts to the screen size of the device it’s viewed on. It hinges on a flexible grid layout where elements of the webpage reposition and resize themselves to maintain a coherent structure and readability. Media queries play a critical role by applying CSS styles conditionally depending on the viewport width, ensuring the site’s format is appropriate for devices ranging from smartphones to large desktop monitors. Techniques such as fluid grids and flexible images are also vital, allowing content to expand or contract within the allocated spaces in the grid system.

Optimising for Mobile Devices

Mobile devices often necessitate a different approach to interaction due to their touch interfaces and smaller screens. Optimisation must ensure that website navigation is intuitive and accessible on a mobile interface. This includes considering factors like larger touch targets for buttons and links to accommodate finger tapping versus mouse clicking. Mobile-friendly websites also prioritise essential information, streamlining content to present users with what’s most important without excessive scrolling or navigation. Running a mobile-friendly test can diagnose common issues that impede mobile usability, enabling developers to create a seamless experience for mobile users. Reliability on a variety of devices reflects a site’s mobile responsiveness, a critical trait of a modern, user-centric website.

Visual Design Elements

The success of a website design is often predicated on the strategic application of visual design elements. They must seamlessly guide a user’s journey while ensuring the website remains both aesthetically pleasing and functionally effective.

Colour Scheme and Contrast

Choosing an appropriate colour scheme is critical; it not only conveys brand identity but also impacts user engagement and readability. High colour contrast between background and text enhances readability, but excessive contrast can be jarring. Meanwhile, a harmonious colour palette underscores the visual hierarchy, subtly guiding the user’s focus to key areas of a website.

  • Do:

    • Use a palette that reflects brand identity
    • Ensure sufficient contrast for text readability
  • Don’t:

    • Overwhelm users with too many colours
    • Undermine legibility with poor contrast

Effective Use of Images and Videos

Images and videos should complement the content, not detract from it. Optimised images decrease load times, aiding in maintaining user attention. However, misuse of imagery can clutter the layout or confuse the visual message. Videos, when used, should enrich the content and be accessible.

  • Do:

    • Use high-quality, relevant imagery
    • Optimise media for quick loading
  • Don’t:

    • Allow visuals to overpower content
    • Use irrelevant icons or videos that add no value

Whitespace Management

Whitespace, or negative space, is vital for a clean design aesthetic and can significantly improve a website’s usability by defining visual hierarchy. Proper spacing makes content more digestible. Yet, too much white space can result in a sparse, underutilised design, while too little can lead to user confusion and content overload.

  • Do:

    • Utilise whitespace to highlight important elements
    • Space elements for improved readability
  • Don’t:

    • Overcrowd elements, reducing their impact
    • Waste space that could be strategically used for important content

Content Hierarchy and Layout

In the realm of website design, careful attention to content hierarchy and layout ensures that information delivery is efficient and user engagement is maximised. These components are fundamental in guiding users through the content seamlessly and effectively.

Structural Organisation

Website layout acts as the blueprint of content presentation. It involves the strategic placement of elements such as the menu, buttons, and text to create a logical flow that leads users through a website with ease. When designing the website structure, one must consider how the visual hierarchy establishes the prominence of different elements. For instance, wireframing at the early stages can be instrumental in defining the relationship between the menu and other navigational elements to the entirety of the content displayed.

  • Menu: Should be easily accessible and intuitive.
  • Buttons: Need to stand out and indicate where a user can take action.
  • Visual Hierarchy: Determines which elements are seen first and how attention moves across the page.

Legibility and Font Choices

The legibility of a website’s content hinges on the appropriate selection of fonts and text size. Fonts should not only align with the brand’s identity but also ensure that they are readable across different devices and resolutions.

  1. Fonts: Choose types that are clear and legible on all devices.
  2. Text Size: Different levels of hierarchy; main headings should be larger to draw attention.

Legibility is not merely about font selection but also about utilising adequate spacing, contrast, and text size to enhance the reading experience while maintaining the aesthetic appeal. Proper use of bold and italic can add emphasis and guide the user’s focus to key sections of the content.

  • Use bold to highlight important information.
  • Apply italic for emphasis, disclaimers, or citations.

Navigation and Menu Design

When designing a website, one must place an emphasis on creating a navigation and menu system that is straightforward and easy to use for all visitors. Complex or illogical navigation can frustrate users and lead to a higher bounce rate. It is essential for designers to focus on the functionality of the navigation and menu to provide a pleasant user experience.

Menu Accessibility

Inclusion should be at the heart of menu design, ensuring that all users can navigate the site efficiently regardless of their physical abilities or the devices they use. This involves implementing:

  • Keyboard navigation: Users should be able to traverse the menu using keyboard commands.
  • Screen reader compatibility: Text labels and instructions should be clear for screen readers.
  • Contrast and font size: Adequate contrast and legible font size facilitate readability for all users, including those with visual impairments.

A site’s menu must work seamlessly across different platforms and devices, adapting its layout appropriately–for instance, shifting to a responsive hamburger menu on mobile devices to maximise space and maintain usability.

Intuitive Site Navigation

Navigation should guide users through the website intuitively, helping them find what they need without confusion or delay. To accomplish this, one must:

  • Categorise logically: Group related items together in a clear hierarchy.
  • Descriptive labels: Ensure menu items clearly describe the content they link to.
  • Limit options: Avoid overwhelming users with too many choices. Keep it simple.

A clear call to action (CTA) should be easily identifiable, prompting users towards the desired action without disrupting the site navigation experience. Designers should use analytics to regularly refine the navigation layout, ensuring that it remains optimal as user requirements evolve.

Conversion Optimisation

In the realm of website design, conversion optimisation is crucial for turning visitors into customers. It’s essential to focus on engaging and easy-to-use Calls-to-Action (CTAs), as well as ensuring that contact information is readily accessible to users.


Clear CTAs are the backbone of successful conversion optimisation. Websites should feature buttons that are highly visible and convey a sense of urgency or benefit. For instance:

  • Use bright colours or contrast to make CTAs stand out.
  • Employ actionable language such as “Get Started Now” or “Grab Your Free Trial”.

Strong CTAs lead users smoothly from interest to action, significantly boosting conversion opportunities.

Contact Information Accessibility

Accessible contact information reassures visitors and fosters trust. Elements to consider:

  • Display contact details prominently on every page, not just the ‘Contact Us’ page.
  • Consider listing a phone number, email, and physical address if applicable.

Ease of accessing contact details means users can effortlessly reach out, enhancing the chance of conversion.

SEO and Content Strategies

When creating a website, the approach to SEO and content must be strategic to ensure visibility in search results and user engagement. Employing SEO best practices and properly utilising page titles and tags can significantly impact a site’s ranking and audience reach.

SEO Best Practices

One must ensure that a website adheres to SEO best practices to achieve better rankings in search engine results. Carefully crafted meta tags, including title tags and meta descriptions, are essential components. They should encompass targeted keywords that reflect the content of the page. Adding alt text to images not only aids accessibility but also provides search engines with context, improving image search performance. The website’s structure must be intuitive, ensuring easy navigation for both users and search engine crawlers.

  • Title tags should be unique and concise, reflecting the content of each page.
  • Meta descriptions must provide a compelling summary, as they appear in search results beneath the page title.

Page Titles and Tags

Effective page titles and tags are crucial for SEO. They are the first point of contact with the audience in search results, and they need to be impactful.

  • Title Tags: Should be a succinct and accurate representation of the page content. They benefit SEO when they include the main keyword for the page.
  • Header Tags (H1, H2, H3): These organise content hierarchically, making it easier for readers to navigate and for search engines to comprehend the content’s structure.

Remember, duplicating title tags across pages or having them too long can harm a website’s SEO potential. It is imperative to tailor each title tag to the specific content of its respective page, always keeping it within the optimal length of 50-60 characters.

Performance and Speed

When designing a website, the interplay of website speed and performance cannot be overstated. A swift and efficient website not only retains users but dramatically enhances the overall user experience.

Optimising Website Speed

To maximise a website’s speed, one must consider every element meticulously. Website elements, especially images, scripts, and CSS files, should be optimised for rapid delivery. One strategy includes minifying and combining files to reduce the number of HTTP requests. For animations, ensure they are lightweight and don’t hamper the page’s loading speed. It’s vital to use asynchronous loading for JavaScript files, to prevent them from blocking the display of content that does not require scripting.

Reducing Load Times

Reducing load times hinges on various factors. Server response time plays an integral role and should be minimised as much as possible. The choice of hosting can greatly impact this, with dedicated or managed hosting generally offering faster response times. Utilising efficient content delivery networks (CDNs) can disperse the load, cache content closer to users, and reduce latency. In addition, lazy loading images and prioritising visible content ensure that users experience immediate page viewing, which is especially important for the functionality on mobile devices. Implement caching policies to eliminate the need for returning visitors to download the same elements twice.

It’s critical to analyse and test a website’s performance routinely and consider the impact of each design choice on the speed and usability of the site.

Ensuring Website Security

When designing a website, one of the paramount elements to consider is its security to protect both the site’s integrity and user data. A key component in this endeavour is the implementation of robust SSL certificates and other protective measures.

SSL Certificates and Protection

SSL (Secure Sockets Layer) certificates create an encrypted connection between a web server and a visitor’s browser, signifying to users that a site is secure and that their data is protected during transmission. It is vital for any website to ensure sitewide SSL which encrypts website traffic, keeping sensitive information away from unauthorised parties.

  • Verification: SSL certificates must be verified and trusted by a recognised Certificate Authority (CA), confirming the legitimacy of the website.
  • Implementation: It should be implemented on all pages, not just login or payment submission pages.
  • Renewal: Regularly checking the SSL certificate is crucial to stay on top of expiration and renew them accordingly to avoid security warnings that can deter users.
  • Strength of Encryption: Opt for a certificate with 2048-bit key encryption for a strong level of security.

Ensuring SSL certificates are up-to-date and properly set up is a cornerstone of website security. It helps in safeguarding data, provides authentication, and promotes trust among users, leading to a secure and reliable online experience.

Branding and Customisation

When designing a website, it’s crucial to ensure that branding is both consistent and that the site offers customisable features. This blend of uniformity and flexibility contributes significantly to brand recognition and user engagement.

Consistent Branding Elements

A website should serve as a seamless extension of a brand’s identity. This includes the logo, colour palette, and typography; all of which must align cohesively across all pages. An inconsistent branding strategy can confuse visitors and diminish brand recognition. For example, a brand’s logo should be prominently displayed and consistent with offline materials. Here’s a checklist for maintaining consistency:

  • Logo: Used consistently at a standard size and location.
  • Colour Palette: A defined set of brand colours used throughout the website.
  • Typography: A consistent set of fonts that reflect the brand’s personality.

Customisable Features

Websites that offer customisation allow users to interact with the content in a manner that suits their preferences, which can enhance user experience and satisfaction. Features like adjustable text sizes, preference-based content filtering, or theme options cater to a diverse audience and allow for a personal touch. They should, however, adhere to the brand’s style guide to maintain a professional look. Here are some customisable features that can be offered:

  • Adjustable Text Size: Users can change the text size for better readability.
  • Content Filtering: Options to filter content based on users’ interests.
  • Theme Options: Allowing users to select from a pre-defined set of colour schemes.

By placing emphasis on branding and customisation, a website can strike the right balance between conveying a strong brand message and providing a tailored user experience.

Common Pitfalls in Website Design

When embarking on web development, designers must navigate a minefield of potential mistakes. It’s crucial to strike a harmony between aesthetic appeal and functionality while staving off the urge to fill every inch of space.

Avoiding Overcrowding

Overcrowding with too much information dilutes the site’s purpose and overwhelms visitors. Website design should employ white space effectively—it’s not merely empty space, but a crucial element of design that helps to prioritize content, improve readability, and guide users through a site’s offerings. Key information and calls to action must stand out, so users don’t have to sift through a clutter of too many elements.

Balancing Functionality and Aesthetics

The best websites perform seamlessly and look attractive without compromising user experience. Functionality must never be an afterthought; navigation must be intuitive, and load times should be swift. At the same time, aesthetics shouldn’t overshadow usability—extravagant design features should never hinder the website’s performance as this is often counted among common web design mistakes. Designers should regularly test their creations on various devices to ensure a consistent and accessible user experience.

By avoiding these pitfalls, designers can craft websites that are as operational as they are visually appealing.

Thinking about getting a new website done? SOS Marketing, one of the best web design agencies Leeds, is the answer.

Get in touch