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Initially we focused on improving the on-site SEO, optimising the meta data and structure, as well as auditing the content on the relevant pages. Once this was all tweaked and implemented, we moved onto the off-site SEO, focused on building links with authoritative domains – an approach that is greatly rewarded by search engines.
With this strategy, in just three months we elevated their website from not being visible to the first page of Google in 8th position for one of the targeted keywords – “remortgage advice”.