Social Media
Social Media
Stoneacre Properties

Industry:

Property

Results

Awards

Sales – 300%
Enquiries
Brand Awareness
Play Video

Social Media

ACHIEVING AN INCREASE IN SALES OF 300%

Stoneacre Properties are an estate agent that specialise in sales and letting, based in Leeds. Founded in 2006, with three offices – one in Chapel Allerton servicing North Leeds, another in East Leeds and West Leeds.

Stoneacre Properties

“Scott has managed to get our brand out there to more customers. We were then able to look after them, and have the best 12 months on record since starting the business. I would highly recommend SOS Marketing, and hopefully they can help you like they have helped us.”

The Project

Stoneacre Properties wanted to gain a foothold and establish their position in two key areas locally to their offices in North Leeds and East Leeds.

Results

Awards

Sales – 300%
Enquiries
Brand Awareness
Play Video

The Project

Stoneacre Properties wanted to gain a foothold and establish their position in two key areas locally to their offices in North Leeds and East Leeds.

The Solution

Area 1 and Area 2 were approach independently to one another due to the areas selling within different price brackets, as well as being at different stages of the marketing process.

For Area 1, we introduced a strategy that would transform the way Stoneacre is perceived. Due to the demographic within this area, it was vital that we focused on brand building work alongside the production of videos. Not only did we produce market-leading property focus videos with drone footage, but we also created a one-of-a-kind concept that focused on bringing the community together as an entirety. The whole concept was professional execution, with the flair that was essential for capturing the market.

Area 2 had never previous been a marketing focus, so to establish Stoneacre we went against the grain. For the campaigns, we prioritised the relationship between the customer and the real people that make their company work. Centralising their outstanding customer service as the clinching factor that sets Stoneacre Properties apart and makes them the estate agents for you. The marketing slogan: ‘You will be SOLD on our service!’ emphasised that unlike most estate agents, the process of successfully selling a property with Stoneacre is only part of their satisfaction guarantee.

Their personable and genuine approach to estate agency shined throughout, with an exceptional interpersonal approach that ensured Stoneacre Properties will be your go-to estate agent in Leeds from then onwards.

You can view a range of their videos on our YouTube.

Results

  • With our approach, Stoneacre Properties have achieved an increase in sales of 300% in the targeted areas (as well as growing their business by a third in over just three years).
  • Stoneacre Properties were awarded with ‘The Best Small Residential Agent for 2019’ at Yorkshire Residential Property Awards (with one of the key factors cited in their nomination and awarding of this accolade as their forward-thinking approach in regards to social media) and gold at The British Property Awards for 2021.
  • As well as the key measurable metric for these projects, Stoneacre Properties have significantly increased their brand awareness and enquiries. Due to the success, it has meant that they have had to take on a new member of staff.
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