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Area 1 and Area 2 were approach independently to one another due to the areas selling within different price brackets, as well as being at different stages of the marketing process.
For Area 1, we introduced a strategy that would transform the way Stoneacre is perceived. Due to the demographic within this area, it was vital that we focused on brand building work alongside the production of videos. Not only did we produce market-leading property focus videos with drone footage, but we also created a one-of-a-kind concept that focused on bringing the community together as an entirety. The whole concept was professional execution, with the flair that was essential for capturing the market.
Area 2 had never previous been a marketing focus, so to establish Stoneacre we went against the grain. For the campaigns, we prioritised the relationship between the customer and the real people that make their company work. Centralising their outstanding customer service as the clinching factor that sets Stoneacre Properties apart and makes them the estate agents for you. The marketing slogan: ‘You will be SOLD on our service!’ emphasised that unlike most estate agents, the process of successfully selling a property with Stoneacre is only part of their satisfaction guarantee.
Their personable and genuine approach to estate agency shined throughout, with an exceptional interpersonal approach that ensured Stoneacre Properties will be your go-to estate agent in Leeds from then onwards.
You can view a range of their videos on our YouTube.