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We could go on and talk about what we did to make it a success, but our awareness was solely built on being relentless!
Throughout the project we captured and then published a consistent flow of photos and videos day-after-day to build awareness, showcasing the generosity of the local community who did their bit to support the collection. This was featured at the launch in October and then all the way up to Christmas eve when the goodies were distributed to the charities.
No clever tactics, just purely delivering the message to the loyal followers and the wider sphere.
For 2020, SOS Marketing took this amazing gesture and grew it into something bigger for both Stoneacre and the chosen charity The Homeless Street Angels. The whole community got behind the campaign, with multiple people and businesses taking part in such a fantastic cause.
Due to our clever down to earth marketing, 2020 was the biggest year yet! Smashing the target by raising 1,004 pieces of confectionary – over 4 x the target!