We worked strategically, to ensure Rucklidge seized upon the search volume in quickest amount of time! Starting by collating a set of keywords and once launched via Google Ads, we moved to analyse and optimise the adverts to ensure the campaigns were always delivering the maximum output. Prior to launch, we also advised and made suggestion on how best to optimise the landing pages. Another vital part of the process entailed creating the copy for the ads, in a way that captured attention to maximise CTR (Click Through Rate).