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Rucklidge Law

Industry:

Professional

Results

27% x CONVERSION RATE

Sales

Enquiries

PPC

ACHIEVING A 27% X CONVERSION RATE

Rucklidge Law are based in Yorkshire, and specialise in Family Law with multiple-office across the region. Their client-first approach is at the heart of everything they do — providing professional expertise with compassion guidance to ensure every individual feels supported, and in safe hands.

The Project

During a height of The Covid-19 Pandemic, Rucklidge Law had recognised a growing surge in enquiries for Family Law.

They approached SOS Marketing, with a clear objective: To capture this rising demand most-effectively through Google Ads, to generate consistent high-quality enquiries.

Results

27% x CONVERSION RATE

Sales

Enquiries

The Challenge

A start-up business like North West Cherry Pickers needs to generate a constant flow of sales each month in order to grow, which can be hard in a company that has only just been established! To compensate for those business networks and customer trust that can only come with time, we used PPC (Pay per Click) to kick-start their sales.

The Process

Our results-driven approach from launch to optimisation, included:

Strategy & Launch

Advised on optimisation of landing pages — ensuring they were optimised for customer journeys, and conversion.
Conducted in-depth keyword research, to ensure that targeting is focusing on high intent search terms.
Structured each ad group around keywords to maximise relevance for searchers.
Crafted compelling ad copy that focused on compassion, and Rucklidge’s client-first approach — but also to drive a CTR.

Continuous Optimisation

Success in PPC is never a case of ‘set and forget’! Through a continuous cycle of analysis and optimisation as well as testing, we ensured that performance consistently improved month-on-month.

Pro-Actively managed campaigns refining keywords, and audience segments — ensuring to capture only high-intent traffic.
Tweaked any copy on ads to improve on relevance, and quality score, as well as, conversion rates.
Identified, and then introduced emerging trends — scaling what worked to reach more customers.
A/B Tested to uncover a top performing element.

Results

Our robust strategy delivered exceptional results for Rucklidge Law:

Established a data-driven framework for PPC, that delivered a consistent flow of new client enquiries — and ROI.
Achieving a Conversion Rate of 27%, across all account campaigns.
Two main keywords performed even stronger with Conversion Rates of 35% on ‘Family Law’ & 29% on ‘Family Solicitor’.

Through strategic optimisation, and powerful messaging — SOS Marketing enabled Rucklidge Law to capitalise during peak times of need!