PPC
Social Media

Rucklidge Law

Industry:

Professional

Results

27% x CONVERSION RATE
Sales
Enquiries

PPC

ACHIEVING A 27% X CONVERSION RATE

Rucklidge Law are firm of solicitors specialising in family, wills and probate. At Rucklidge they have a commitment to always prioritising the client, ensuring that they’re in safe hands!

The Challenge

A growing business like Rucklidge Law got in touch with SOS Marketing, as they wanted to capture the demand for family law: at a time when the industry was seeing a surge of enquiries and a significantly increase in cases. This was during the heights of Covid-19 - a stressful time in life, and a time when we were all told to stay at home.

Results

27% x CONVERSION RATE
Sales
Enquiries

The Challenge

A start-up business like North West Cherry Pickers needs to generate a constant flow of sales each month in order to grow, which can be hard in a company that has only just been established! To compensate for those business networks and customer trust that can only come with time, we used PPC (Pay per Click) to kick-start their sales.

The Process

We worked strategically, to ensure Rucklidge seized upon the search volume in quickest amount of time! Starting by collating a set of keywords and once launched via Google Ads, we moved to analyse and optimise the adverts to ensure the campaigns were always delivering the maximum output. Prior to launch, we also advised and made suggestion on how best to optimise the landing pages. Another vital part of the process entailed creating the copy for the ads, in a way that captured attention to maximise CTR (Click Through Rate).

Results

With our expertise, we have been able to achieve a Conversion Rate of 27% for Rucklidge Law! For the targeted keywords, we achieved a Conversion Rate of 35% for Family Law and a Conversion Rate of 29% for Family Solicitor.

ACHIEVING A 27% X CONVERSION RATE
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