QLM was founded in 1997 situated on a popular retail park in Meanwood, Leeds. Specialising in the top name brands in beds, sofas, furniture and much more. They’ll be sure to make your home a more beautiful place!
After servicing the community for 23 years, QLM decided to shake it up. Subsequently deciding to go for a new look, transitioning from being an independent discount store competing with the likes of Wilko and Poundstretchers to re-opening as being QLM Home.
With this new concept, SOS Marketing won the contract to build a brand-new website for QLM Home.
After their decision to steer away from online sales, we designed the website for QLM Home around encouraging customers to visit the store in person. Digging into this angle, we took the time to photograph the entire shop creating their own virtual tour, allowing the consumer to browse from the comfort of their own home as well as showing off the recently refurbished ambiance.
The website we created was designed to completely fulfil the specifications of our clients, bringing their vision for the future of QLM Home to life. We worked hard to ensure the site represents them as a distinctive brand in Leeds, whilst also complementing and communicating their new space in the retail industry.
Boldly launching the company with only a landing page, QLM Home now has a vivid and dynamic online presence that suits their ethos.
In this digital age, consumers are researching the market before setting foot in any store. Taking this into account, we felt it was crucial to offer a full catalogue of products for browsing on the website, giving an in-depth feel as to what is available at QLM Home.
Their market-leading virtual tour has seen a huge amount of success already, with a consistent flow of 20+% of visitor traffic navigating their way around the store via the website. This newly captured interest is reliably transitioning into enquiries and sales of products, now they are accessible to browse from anywhere at any time.