SEO, or search engine optimisation, is a process of improving the volume and quality of traffic that arrive at your website from search engines. It may seem obvious, but the closer to the top of page 1 a website appears on a search engine the more visitors it receives.
When your business organically appears at the top of page 1 on a search engine, you are implicitly shown to be the best fit for the search made by your potential customer, gaining you their trust. Moreover, your pole position at the top of the page demonstrates that you are one step ahead of your competition. SEO with SOS Marketing not only delivers results, but increases your credibility.
Unlike other more short-term channels of marketing, the work achieved by SEO is enduring and persistent even if direct work on it has ceased. That being said, an ongoing SEO journey is recommended – I mean, have you ever scrolled all the way to page 2 for a service that you thought was worthwhile?
We focus on two types of SEO
We specialise in two different kinds of SEO, which revolve around making your website optimally easy for algorithms to parse and reward for good practises. As a result, the search engine will show the website to more people, making it more relevant.
On-Site SEO is the process of making your website more search engine friendly. Simply put, we ensure certain elements of your website so that search engines are able to understand the content and structure of your website better. The more information and data they can gather, the more likely you are to rank higher in their index. With our On-Site SEO, it focuses on optimising your entire website, whether that be on the front- or back-end.
Our main activity for On-Page SEO focuses on three areas:
- Content – Ensuring your website is rich with content that matches your objectives for SEO, including all the relevant keywords.
- Structure – Ensuring you have the correct layout, code and site maps.
- Headings – Ensuring all of your pages and images have the correct titles and meta-data.
Beyond helping search engines interpret website content, On-Site SEO can also help users quickly and clearly understand whether the website addresses their search query.
Off-Site SEO: Backlinks including Digital PR
Off-Site SEO is the key to getting your site to page 1 of search engines. Our main activity for Off-Page SEO is focused upon building links – which is crucially important to how a search engine determines your ranking. We create links strategically, ensuring they are relevant and of high quality in order to maximise your position.
How does your website rank?
Here are two useful tests that you can run on your website…
However, there is much more to it than these simple tests. If you would like a fully comprehensive free audit, get in touch today by requesting a quote on the form below.