North West Cherry Pickers

Industry:

Plant Hire

Results

Sales
19 x ROAS

Leads

PPC

START-UP TO STAND-OUT: ACHIEVING A 19 X ROAS

With over 15 years of experience in construction and general maintenance, North West Cherry Pickers a family-run business offer access solutions across The North West. Known for providing a friendly customer-first service, combining professionalism, reliability, and value for money at competitive prices.

North West Cherry Pickers

“I set up my own company last year and have used Scott from SOS Marketing from the start. I can honestly say that I don’t think my company would have took off as well as it has if it wasn’t for Scott. His knowledge and attention to detail has really helped grow my business in such a small space of time. Scott and his team were very easy to talk to and really got my vision of where I wanted to go with it. I would highly recommend SOS Marketing if you’re after a fresh and down to earth approach to PPC – If you are then SOS is the one for you.”

The Project

As a start-up, North West Cherry Pickers were needing to generate a steady flow of sales from day one when launching in 2020. Unlike established competitors with long-standing customer networks, it was essential to build up visibility and form trust.

That’s where SOS Marketing came in — Tasked with creating a high-performing strategy through Google Ads to drive immediate enquiries, and deliver measurable ROI.

Results

Sales – 19 x ROAS

Leads

The Challenge

A start-up business like North West Cherry Pickers needs to generate a constant flow of sales each month in order to grow, which can be hard in a company that has only just been established! To compensate for those business networks and customer trust that can only come with time, we used PPC (Pay per Click) to kick-start their sales.

The Process

Our results-driven approach from launch to optimisation, included:

Strategy & Launch

We worked closely with North West Cherry Pickers to understand their services, vision, and market positioning.

Advised on optimisation of landing pages — ensuring they were optimised for customer journeys, and conversion.
Conducted in-depth keyword research, to ensure that targeting is focusing on high intent search terms.
Structured each ad group around services and types of keywords, as well as focusing on geo-targeting, all to maximise relevance for searchers.
Crafted compelling ad copy that focused on emphasising their values, and key selling points — but also being optimised for clicks to drive a CTR.

Continuous Optimisation

Success in PPC is never a case of ‘set and forget’! Through a continuous cycle of analysis and optimisation as well as testing, we ensured that performance consistently improved month-on-month.

Pro-Actively managed campaigns refining keywords, and audience segments — ensuring to capture only high-intent traffic, and filter out any irrelevant searches.
Tweaked any copy on ads to improve on relevance, and quality score, as well as, conversion rates.
Identified, and then introduced emerging trends — scaling what worked to reach more customers.
A/B Tested to uncover a top performing element.

Results

Our robust strategy delivered exceptional results for North West Cherry Pickers:

Established a data-driven framework for PPC, that delivered a consistent flow of leads — and ROI.
Achieving a 19 x ROAS.

Through pro-active optimisation — SOS Marketing enabled North West Cherry Pickers to capitalise on in-market purchasers!