Misted Windows

Industry:

Windows

Results

Sales

Leads – 82 in 1 Month

Conversion Rate – 1 Month peak 15.25%

PPC

STRUGGLING TO SHINING (WINDOWS): THE POWER OF PPC

Misted Windows are specialists in replacing double-glazed windows, that have been affected by condensation — offering an eco-friendly, and above all, cost-effective solution to full window replacement. Their niche mission is ambitious: To become a recognised leader in repairing misted windows - saving customers money, while promoting sustainability.

The Project

Following the success of developing their branding and brand-new website, Misted Windows partnered with SOS Marketing to launch their first-ever digital marketing campaign. The main objectives were clear, and precise:

To generate consistent high-quality leads from homeowners with condensation in their double-glazing windows through PPC & Social Media.

By ensuring relevance and precision, avoiding generic glazing enquiries.

Creating a sustainable growth driven strategy, with opportunity to scale over time within West & North Yorkshire.

Results

Sales

Leads – 82 in 1 Month

Conversion Rate – 1 Month peak 15.25%

The Process

Our robust approach was strategic from launching to continuous optimisation — devised not just to generate leads, but to ensure that performance was able to scale month-on-month:

Strategy for Keyword & Structure of The Account

Conducted in-depth keyword research to ensure that targeting is highly-relevant and tightly-focused on condensation related searches — avoiding wasted spend on generic glazing queries.
Structured each ad group around keywords, as well as, focusing on geo-targeting to maximise relevance for searchers.

Messaging

Developed compelling ad copy that focused on ‘Keep The Frames, Replace The Panes!’, as well as the key benefits of cost-saving, and sustainability of not having to replace full window units.
Highlighted the niche expertise of Misted Windows, and positioned them as specialists not generalists.

Continuous Optimisation

Success in PPC is never a case of ‘set and forget’! Through a continuous cycle of analysis and optimisation as well as testing, we ensured that performance consistently improved month-on-month.

Pro-Actively managed campaigns refining keywords, and audience segments — ensuring to capture only high-intent traffic, and filter out any irrelevant generic glazing searches.
Tweaked any copy on ads, and landing pages to improve on relevance, and quality score, as well as, conversion rates.
Identified, and then introduced emerging trends — scaling what worked to reach more customers.
Adjusted any bids in response to trends, seasonality, and activity of competitors.
A/B Tested to uncover a top performing element.
Tested new campaign types, and AI driven features to leverage platform innovations, and stay ahead of competitors.

+ Introduction of Multi-Channel

To amplify results, and reach a wider audience – we expanded the strategy beyond PPC with Paid Social on Facebook and Instagram. This multi-channel approach enabled Misted Windows to increase their market share!

Results

The transformative impact of PPC on Misted Windows:

A steady stream of consistent, qualified leads being generated every month. With a strong foundation in place for continued scaling, and increase in market share.
Conversion Rate had peaked at 15.25% in January of 2025 — a major milestone in efficiency, and performance.
83 Conversions were achieved in March of 2025 following budget having doubled to significantly scale lead volume.
Supported significant business growth from PPC, with two new fitters being hired.

With ongoing optimisation, and scaling – SOS Marketing are only just getting started with Misted Windows. As we continue to strengthen campaign performance this partnership is set to achieve even more — proving that the right strategy for PPC doesn’t only just deliver leads, it transforms businesses!