Hope Psychic will offer detailed personal psychic readings, tailored to the customer in content and accessibility - at home or on the go. Hope Psychic’s services will always be available by telephone or text.
Hope Psychic contacted SOS Marketing to develop the branding. With the brief of creating a brand that speaks equally to both sides: evocative of magical and ancient wisdom, alongside their modern approach and celebrity clientele.
To accommodate the large-scale market launch, Hope Psychic also required a website that fulfilled the many functionalities of an online psychic company. Whilst also committing to vividly conveying their unique brand image.
We centralised a distinctive style for the branding which then translated onto the website, predominantly based around building recognition for the brand name and incorporating the business’ otherworldly nature.
We presented a varied set of designs around this theme, and then homed in on what the client liked best about their favourite logo. Subsequently, we refined these designs and diversified around the values of intricacy and symmetry that best spoke to the brand – whilst streamlining the branding to make it more rounded and aesthetically pleasing, but without going too far. This process led to a solid front-runner that best embodied the spirit of magic, exclusivity and luxury that characterises Hope Psychic. In terms of optics, we utilised a bold colour palette of purple, gold and white – regal with a modern twist, to give an immediate impression of the company’s ethos of providing a high-quality service.
On the website, we ensured that all the most important information is available at a glance and that the website is clearly sign-posted with call to actions. It is easy to navigate, whilst embodying the premium aesthetic tastes of Hope Psychic. We have included a helpful source of practical information about the business and its ethos, including a comprehensive overview of the tarot-reading, mediumship and astrology services that they offer.
1. Sketching A Variety Of Concepts
2. Drafting Multiple Concepts
3. Refining The Concepts
4. Adapting The Elements
5. Further Adaptations
6. The Logo
The final product is both ethereal and professional, ideally suited to a unique business venture like Hope Psychic.
Following on from the website, SOS Marketing will now be continuing the relationship by launching Hope Psychic to market with a comprehensive multi-channel marketing strategy.