Healing Touch

Industry:

Rehabilitation

Growth

Leads

Reputation

Awareness

Social Media for B2B

DOUBLING COMPANY GROWTH

Healing Touch are specialists in Neurological Rehabilitation, offering personalised long-term support for children as well as adults. With a dedicated team of 25, their approach blends expert knowledge, passion for progress and determination to deliver. Their mission is simple: To support clients every step of the way to achieve meaningful goals, and real progress.

The Project

Healing Touch wanted to raise their reputation, and generate consistent leads. We were tasked with crafting a strategy that not only told their story, but positioned them as leaders in neurological rehabilitation. It was key to showcase their expertise to build a depth of authority and trust with Case Managers and Solicitors.

Results

Leads

Reputation

Awareness

The Process

Through a strategy of thought-leadership that focused on personal branding via LinkedIn, we positioned Kay Ganguly their Managing Director as being an industry expert. At the same time, we managed Healing Touch’s Facebook to strengthen their brand, and foster community engagement.

Our comprehensive content strategy included:

Driving professional, authoritative storytelling to build up credibility and provide an insight into the experience and expertise of Kay Ganguly as leader of Healing Touch.
Sharing authentic behind-the-scenes insight into daily life at Healing Touch.
Championing the team’s diverse expertise, and value they deliver to clients.
Showcasing a range of case studies that demonstrate the impact of Healing Touch.

Following the success of social media, we expanded into E-Mail Marketing — creating a robust multi-channel approach that engages their audience across multiple touch points. This allows Healing Touch to nurture their target market, and stay front of mind with Case Managers and Solicitors.

This strategy doubled down on the principles of E-A-T (Expertise + Authoritativeness = Trust) – reinforcing Healing Touch as the go-to choice for neurological rehabilitation.

Results

Our long-term partnership with Healing Touch has delivered measurable growth, and real business impact:

Built a strong professional reputation through consistent thought leadership content.
Increased the flow of quality leads from Case Managers & Solicitors.
Supported significant business growth, with their team size almost doubling since 2022.
Successfully launched E-Mail Marketing. A new channel to nurture relationships, and strengthen trust.