GT Karting

Industry:

Entertainment

Results

Sales
3.17 x ROAS

Awareness

Optimisation

PPC & Social Media

WINNING THE RACE WITH 4.11 X ROI

GT Karting, a Go-Karting Track in Leeds offering high-speed racing experiences with speeds of up to 40mph in high-tech new Honda 200cc Karts. Opening in 2018, GT Karting is Leeds’ only dual-level track featuring 420m of circuit with 100m flyover.

The Project

Despite them opening in 2018, GT Karting faced challenges with awareness remaining low across Leeds. With only two karting tracks in Leeds ie GT Karting, and a major national competitor — it was crucial to elevate their awareness, as well as ensuring to turn any clicks into bookings by optimising for ROAS. In Summer of 2024, GT Karting had decided to partner with SOS Marketing for management of Google Ads, as well as, launching a strategy for Paid Social.

Results

Sales – 3.17 x ROAS

Awareness

Optimisation

The Process

Our pro-active approach focused on:

1. Overall account Tracking

We resolved previous none-existent sales tracking, enabling campaigns to optimise for revenue as opposed to traffic — and ensuring data driven decision-marking from day one!

2. Optimisation of Google Ads

Enhanced any copy on ads to improve on quality score, click through rates and conversion rates. Adjusting to seasonality, and particular during school holidays to capitalise on peak periods.
Adjusted any bids in response to trends, seasonality, and activity of competitors to optimise for ROAS.
A/B Tested to uncover a top performing element.
Tested new campaign types, and AI driven features to leverage platform innovations, and stay ahead of competitors.

3. Raising Awareness through Social Media

Launching a strategy for top of funnel, with social media being critical in raising awareness of GT Karting across Leeds — which creates a demand that Google Ads is able to capture, and convert.

Our approach included:

Launched engaging video-led campaigns on Facebook and Instagram to capture the attention of scrollers.
Messaging was focused on GT Karting’s unique selling points — including being the only dual-level track in Leeds, and cheapest for Go-Karting in Leeds.

Results

Our performance driven approach elevated GT Karting’s digital marketing results:

Increased local visibility and awareness, ensuring GT Karting competes effectively against a major national competitor in Leeds — and laying a foundation for growth, through a combination of creating a demand and capturing of conversions.
Achieving a 4.11 x ROAS in December of 2024, which include a CTR of 15.9% which stands out as significantly above industry benchmarks.
Delivering an average of 3.17 x ROAS across campaigns under management of SOS Marketing, which demonstrates a consistent strong return on ad spend.