Reputation
Social Media
Stoneacre Properties are one of Leeds’ leading Estate Agents — specialising in Sales & Lettings. With multiple branches, and a reputation for exceptional service.
“Scott has managed to get our brand out there to more customers. We were then able to look after them, and have the best 12 months on record since starting the business. I would highly recommend SOS Marketing, and hopefully they can help you like they have helped us.”
In 2019, Stoneacre Properties had decided to partner with SOS Marketing to strengthen their social media presence by focusing on brand reputation, increasing brand awareness and launching a performance-driven paid advertising strategy. Despite a strong local presence their digital marketing was under-leveraged, and lacked any strategic direction.
With an objective: To generate consistent enquiries, and ensuring that Stoneacre are positioned as market leader across Leeds’ competitive property landscape. Particularly in two key local areas to The Offices in North Leeds & East Leeds.
Reputation
As an estate agent they wanted to gain a foothold and establish their position in two key areas locally to their offices in North Leeds and East Leeds.
Stoneacre Properties operate across multiple areas of Leeds — with differing demographics, and thus types of properties, as well as maturity of marketing. To achieve maximum impact, we developed area-specific strategies, allowing a tailored approach to messaging and content.
Area 1 – Building The Brand Through Storytelling & Video
For area 1 our focus was on elevating perception, and driving consistent brand awareness. In this more established area for Stoneacre Properties, it has a higher property price bracket, so professionalism, and go-to-market marketing strategy matters most.
We thought strategically to devise a unique strategy that combined both high-end video production with strong community emphasis — positioning Stoneacre as not just an Estate Agents, but as local leaders with strong values.
Our considered approach included:
This deliberate approach blends premium visual execution with local warmth and recognition, to capture the attention of homeowners, and demonstrate that Stoneacre truly invested in the community they serve.
Area 2 – Building a Connection through Trust
Area 2 was never a focus of marketing until launching this strategy, in what is an under-performing area — so we were challenged with not only creating consistent awareness, but forming recognition and then working to establish a level of trust with homeowners. We took an entirely different approach: one centred on people, and service.
Our robust approach positioned Stoneacre as being an approachable Estate Agents who care, emphasising their personable, relationship-driven culture. We built campaigns around their team ie the real people behind the brand — to humanise the company, and show what makes them different to others.
The key messaging for the length of campaign was the slogan of “You’ll be SOLD on our Service!” — a confident and memorable message that reinforces a commitment by Stoneacre to customer satisfaction, which goes beyond a sale.
With a focus on connecting with those in the targeted area, and authenticity through service excellence — Area 2’s strategic marketing gained traction over time, and turned what was once an overlooked area into increased presence with growth in market share.
You can view a range of videos campaigns and community focused videos that we had produced for Stoneacre Properties on YouTube.
Our transformative content-led approach has delivered a lasting impact for Stoneacre Properties — both in selling homes, and perception of Stoneacre across Leeds.
