Convertex

Industry:

Manufacturing

Results

ROI – 8 x Efficiency

Leads

Website

Re-Brand

Branding, Website & PPC

BRAND. WEBSITE. PPC. RESULTS.

Convertex are specialists in converting any adhesive tape for leading companies across automotive, medical, electrical, construction, and general industries. Known for innovation, and having an approach to problem-solving, Convertex create bespoke die-cut solutions always tailored to client’s needs.

The Project

Convertex have always been specialists in delivering an exceptional service, but lacked a presence to stand-out against competitors. Including:

An outdated logo, and branding which lacked any identity – and impact.

A broken website, not optimised for mobile or generation of conversions! A fractured customer journeys, that meant that opportunities for generate of leads were consistent being lost.

Also: Underperforming of PPC, which couldn’t achieve its potential while having a broken website.

Results

ROI – 8 x Efficiency

Leads

Website

Re-Brand

The Process

We took a multi-stage approach to transform Convertex’s brand, and strengthen their online proposition:

Phase 1. Branding

Positioned them as being innovators and problem solvers, with branding that reflects their ethos.
We then developed a logo and full visual identity that modernised the brand, reflected them as a company, and made them stand-out against competitors.

Phase 2. Website

Mapped a clear customer journey, to guide users seamlessly from section-to-section and page-to-page.
Designed with creativity to reflect the identity, and ethos of Convertex.
Optimised for conversion through conversion rate optimisation (CRO), whilst also delivering optimisation across desktops, mobiles and tablets.

Phase 3. PPC

Re-Launched targeted PPC to capitalise on in-market customers.

Results

Since working with SOS Marketing, Convertex have seen a transformation in brand, and overall performance:

A modernised brand that adds real value, and positions them as industry leaders.
A fully optimised website that showcases their expertise, and supports lead generation.
PPC has delivered a significant improvement — reducing cost per conversion from £1,035.53 to £128.72, while increasing the conversion rate from 0.08% to 3.18%. Achieving an 8 x ROAS.