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Cocoa King

Industry:

Food

Results

Optimisation
On-Site SEO
E-Commerce Website
Branding

Branding & Website

A BRAND FIT FOR A KING: LAUNCHING COCOA KING ONLINE

Cocoa King are suppliers of chocolate and bespoke food ingredients, serving everyone from independent bakeries to large-scale manufacturers. As a family-owned business with ambitions to scale to eight-figure turnover, Cocoa King had spotted a gap in the market as online suppliers for the creative food industry were limited and often expensive.

Adam King - Sales Director

“Ever since day one, SOS Marketing have given us clarity. They have exceeded our expectations, and produced a website levels above the competition! SOS aren’t only a one trick pony, as they have a clear understanding of strategies to grow in e-commerce! We were in need of rescuing, and SOS Marketing did that. We now form a long-lasting relationship with marketing, working to achieve our objective of growth.”

The Project

Cocoa King approached SOS Marketing with a clear ambition: Build a brand for e-commerce, to establish them as being a leader in supplying a range of chocolate and food ingredients. While they already had deep industry knowledge from offline sales, Cocoa King had needed a brand that would resonate with their creative, digitally savvy target market — and a website that could deliver seamless experiences to convert first-time buyers into lifelong customers.

Results

Optimisation

On-Site SEO

E-Commerce Website

Branding

The Process

We took a multi-stage approach to launch Cocoa King into the online market — creating a distinctive brand, and developing an e-commerce website that engages their target market:


  1. Branding & The full Visual Identity
  • Developed a full visual identity including graphical elements, colour palette, and typography.
  • Created a brand, built around the idea of “a chunk of chocolate” — a relevant, and dynamic element that became the foundation of the identity.
  • Crafted a colour palette that combines a range of colours from purple for cocoa to gold to represent the company name ie “King”. We then introduced a lilac and yellow as secondary colours for creativity, to reflect their innovative baker-led audience.
  • Balanced modern Typography with classic: Arboria (Sans Serif) for a clean, contemporary tone. Paired alongside Amiri (Serif) for decorative headings, with a regal, classic feel.

  1. E-Commerce Website
  • Designed and Developed a website fully optimised that makes it easy for customers to shop then move seamlessly from basket to checkout, and complete purchases.
  • Built for their target market of savvy creative bakers, who value a user-friendly experience with branding that shines throughout.
  • Delivered strategic On-Site SEO by optimising content, URLs, titles, headings, and meta data with keywords.
  • Produced clear Copy(Writing) that focused on tone of voice — helping to establish the Cocoa King brand, and engage their target market.

Results

Cocoa King’s e-commerce brand has positioned them powerfully, and ready to capture market share:

  • A distinctive, memorable identity that stands out through graphical elements.
  • A seamless online shopping experience that flows from shop to checkout, optimised for customer retention.
  • A first-rate brand and website that not only attract their target market, but builds loyalty with repeat purchases.
  • On-Site SEO and Copy(Writing) – making the website fully optimised for search engines, and strengthened their messaging.
  • Ultimately – It’s a solid foundation for Cocoa King to scale, and become a recognised leader in online chocolate sales and suppliers of food ingredients.

- MOBILE

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