Your branding should be the foundation of your company, built to represent who you are as a business and delineating how you want to be perceived. This means it should have its own distinctive and vivid personality, the beat to the heart of your business.

Branding is more than a logo, colours, symbols, fonts and tone of voice – it is a customer’s experience of your brand.

People are drawn to brands that they feel are appealing and trustworthy, so making your businesses voice loud and convincing as to why they should choose you is tantamount. This process begins before any sale has been initiated, so that when the time to make a purchase does roll around, they will choose you.

Branding defines your meaning- take for instance the iconic Nike swoosh. Without the name of the company even being invoked, that symbol is still recognisable and instantly connects your mind with the business itself. That is the power of branding. It creates the external face of you and your business, so being memorable is a must.

When browsing for something online, do you ‘use a search engine’ or do you ‘Google it’? Brands have becomes so important and recognisable that they have replaced the generic terms for similar products in our language. Because people love the security of brands, this creates a sense of loyalty between the company and its customers – to the extent that other businesses like Bing are used more as punchlines than search engines.

Branding has an impact on every element of your company, and is absolutely essential to marketing it. Without a strong sense of brand, marketing can fall flat because it fails to build that sense of trust and likeability that customers resonate with. At SOS Marking we know that crafting a unique brand is no easy feat, but with our creative team we will ensure that your new identity is second to none.