Social Media
Social Media

Bespoke Eyewear

Industry:

Optical

Results

Sales
Enquiries
Engagement
Brand Awareness
Play Video
Social Media

CHANGING THE FACE OF EYEWEAR

Bespoke Eyewear are a prestigious independent opticians that curate a selection of unique and high-end brands. As a company they strive to provide elegant and exclusive products with personalised customer service, reinvigorating the clinical 21st century process of going to the opticians. Their store, an 1840s grade II listed building in the heart of Harrogate is the perfect setting for a luxury bespoke experience.

Jonathan Nixon - Owner of Bespoke Eyewear

“In 2019 we wanted to look at our social media, as we weren’t hitting the right strategic market for getting the right clientele. I spoke to Scott from SOS Marketing, and we discussed a route to going forward and how we were going to build our credibility and increase the footfall into the shop thus increase sales. Scott could really see a way to push the company forward – he saw that there was a brand that needed getting to the right clientele, it just needed a strategy. I have been working with SOS Marketing for over a year now, and he is a credit. I can highly recommend Scott from SOS Marketing.”

The Project

At BE, their motto “your eyewear is your identity” is a celebration of the self-expression and confidence that can be unlocked by choosing a pair of glasses from an excellent collection. With this in mind, the brief was to translate the ethos of Bespoke Eyewear onto their online presence while advertising the eyewear on offer.

Results

Sales
Enquiries
Engagement
Brand Awareness
Play Video

The Project

At BE, their motto “your eyewear is your identity” is a celebration of the self-expression and confidence that can be unlocked by choosing a pair of glasses from an excellent collection. With this in mind, the brief was to translate the ethos of Bespoke Eyewear onto their online presence while advertising the eyewear on offer.

The Process

We recognise that when choosing practical accessories, being able to engage visually with the product and emotionally with the brand are the two most important things. We decided that building a portfolio of Bespoke Eyewear’s wares and the store would best advertise their stylish unique eyewear available, whilst also capturing the verve and approachable atmosphere of their shop.

Now that these social channels have been established, we continue to ensure that Bespoke Eyewear’s accounts are active, engaging, and interactive for any potential customers, conveying the friendly and hospitable ambience of the store; where walking through the door feels like being welcomed into the family!

You can view the Facebook page for Bespoke Eyewear by clicking here.

Results

We built Bespoke Eyewear a presence on social media that is embedded in telling the story of an independent company, which is breaking the mould of mainstream chain opticians.

(Oh, and did we forget to mention that they have a number of ‘well known’ customers…)

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