Bespoke Eyewear are prestigious independent opticians that curate a collection of unique, high-end eyewear brands — on a mission to redefine the optician experience, combining luxury eyewear with a warm personalised approach that celebrates individuality through self-expression.
Their stunning boutique, set in an 1840s Grade II listed Ex-Pharmacy in the heart of Harrogate provides a one-of-a-kind setting for a truly bespoke experience, where every frame tells a story.
“In 2019 we wanted to look at our social media, as we weren’t hitting the right strategic market for getting the right clientele. I spoke to Scott from SOS Marketing, and we discussed a route to going forward and how we were going to build our credibility and increase the footfall into the shop thus increase sales. Scott could really see a way to push the company forward – he saw that there was a brand that needed getting to the right clientele, it just needed a strategy. I have been working with SOS Marketing for over a year now, and he is a credit. I can highly recommend Scott from SOS Marketing.”
At the heart of Bespoke Eyewear’s story lies their motto — “Your Eyewear is Your Identity”, and we also introduced a hashtag of #BEUnique. These beautifully reflect a belief that eyewear is not a necessity, but a powerful expression of personality.
In 2019, SOS Marketing were tasked with mirroring their in-store experience onto social media. Translating their ethos to online, to attract an audience who value individuality and craftsmanship.
Alongside this brand development, an objective was set to increase the number of bookings for Eye Tests — ensuring Bespoke Eyewear were positioned as more than just a destination for purchasing luxury eyewear, but as a complete optical experience.
Our considered approach was centred on creating a presence that tells the story of Bespoke Eyewear — highlighting their customer-first approach, and passion for unique luxury eyewear.
Alongside a strategy of developing the brand, we worked to build an awareness of Bespoke Eyewear’s clinical expertise:
Our long-term strategy for Bespoke Eyewear has transformed their online presence into reflecting their boutique:
