Allied 4 Vans are a company based in Castleford, and one of the largest suppliers of new and
used vans in the UK. At SOS Marketing we developed a strategy for them that prioritised
high-impact paid advertising, but also diversified into weekly content marketing. Our paid
advertising campaign focused on introducing new customers to their vehicle leasing and hire
services, as well as taking the opportunity to nurture recurring enquiries from previous
customers. One sponsor for vehicle leasing achieved a cost per link click of 30p, achieving
993 link clicks from an expenditure of just £300.

Ford Camper

On a weekly basis individual campaigns were introduced, each centring around specific vehicles that were on offer at Allied 4 Vans. Some examples of additional campaigns we launched are Renault’s extensive range of vans, including, ‘Low Loaders’, ‘Curtain Siders’, ‘Dropsides’ and more, as well as ‘Ford Campers’. These individual campaigns were incredibly impactful, on Facebook. ‘Ford Camper’ achieved 3p per engagement, reaching 40,662 and engaging with 3,689 people for the price of £100. This particular advert was directed to seasonal campers, in order to best access our target market. We took a similar approach to the range of Renault’s, focusing our campaign towards different industries depending on the style of the van. By using our expertise in finding people with relevant specific interests and leading them to products that meet those niche needs, we secured several sales for Allied 4 Vans.

Over eleven weeks, the following of Allied 4 Vans’ Facebook page ballooned by 356%. This phenomenal growth demonstrates the successful implementation of our high-pressure strategy, designed to meet the vision and objectives of the managing director at Allied 4 Vans.

Vehicle Leasing
Vehicle Leasing

Over eleven weeks, the following of Allied 4 Vans’ Facebook page ballooned by 356%. This phenomenal growth demonstrates the successful implementation of our high-pressure strategy, designed to meet the vision and objectives of the managing director at Allied 4 Vans.

There’s only one answer.

SOS Marketing.

You can count on us. We get results.